Jane Leok
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Brewing Strategy: How Cuisinart Can Win Vietnam’s Coffee Machine Market
Vietnam is the world’s second-largest coffee exporter, home to 500,000 cafes, and a nation where 74% of consumers seek technology to simplify daily life. The coffee machine market is projected to reach $51.2 million in 2025. This case study examines how Cuisinart can adapt its DGB-2 Grind & Brew coffeemaker for a market that demands… Continue reading
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Beyond the Boardroom (Part 2): The Long Game and the Art of Win-Win
Part 2 of our 6-part series on mastering negotiation strategy in Japan. Why Japanese negotiators prioritize relationships over contracts, and how to align your strategy with their collaborative worldview. Continue reading
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Amazon’s Private Label in Fashion: An Underestimated Core Competency and the Proposed Shift to a Quality, Brand, and Technology Strategy
Author: Janeleok | Discipline: Marketing, Business Strategy Executive Summary Abstract Amazon’s Private Label (PL) business was once envisioned as a crucial means of controlling the supply chain and maximizing retail profitability. However, real-world performance (PL accounted for only 9% of Amazon’s apparel sales in 2020) and growing Antitrust scrutiny have forced Amazon to drastically streamline Continue reading
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The Power of Dialogue: Analyzing Nokia’s Avant-Garde Social Media Strategy for the N8 Launch
The Nokia N8 ‘Push Snowboarding’ campaign marked a critical shift from hardware monologue to experience-driven dialogue. This analysis explores its integrated strategy and extracts three core lessons for digital-era marketing. Abstract The launch of the Nokia N8 in 2010 was not merely a product release; it was a strategic orchestration of integrated marketing communications (IMC) Continue reading
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Beyond the Boardroom (Part 1): Navigating Japan’s Strategic Landscape and the Art of Consensus
Photo Credit: Shibuya, Japan This is Part 1 of our comprehensive 6-part series on “Mastering Negotiation Strategy in Japan.” In this series, AcadeResearch breaks down the cultural, structural, and psychological dimensions of entering the Japanese market. 1. The Macro Context: Why Japan is Different For many U.S. executives, entering the Japanese market is a paradox. Continue reading
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Advertising Around the World – Olay Super Serum
In the context of globalization, major brands face a classic challenge: whether to standardize or localize their marketing campaigns. To explore this issue, this analysis explores the issue through the lens of Olay Super Serum, a skincare product by the American company P&G (OLAY, n.d.). By comparing digital advertisements from Western markets (USA/UK) with those Continue reading