Research Focus
Economics & Finance
- How Gen Z Is Navigating an Economy That Hires Their Seniors
A generation that came of age during a pandemic, an inflation spike, and the AI revolution is now confronting a labor market that hires their seniors but pauses on them. When LinkedIn released its 2026 Grad's Guide on April 15, the headline number landed with an unwelcome thud for the…
- OpenAI’s Pre-IPO Stress Test: What WSJ’s Report on Missed Revenue and User Targets Really Means
The Wall Street Journal reported on April 27, 2026 that OpenAI has missed its own internal targets for both new user acquisition and revenue, with CFO Sarah Friar privately telling colleagues the company may not be able to fund its computing commitments if growth does not accelerate. The numbers behind…
- U.S. Housing Market April 2026: Three-Year Mortgage Lows, Slowest March Sales Since 2009, and What Comes Next
The 2026 spring housing market is sending mixed signals. Mortgage rates have fallen to their lowest levels in three spring seasons, inventory is at a post-2020 high, and yet existing-home sales just posted the slowest March since 2009. This analysis breaks down the data, presents regional differences, and assesses whether…
Marketing & Strategy
- Why Snap Judgments Fail Modern Market Research: What Blink, The Dress, and the Biology of Memory Reveal
Malcolm Gladwell made snap judgments famous in Blink. But two decades of cognitive neuroscience and consumer research suggest that for ordinary shoppers evaluating ordinary products, two seconds of "thin-slicing" is exactly the wrong tool for the job. By Jane Le It is one of the most quoted ideas in modern…
- Beyond the 57% Rule: How the Modern Buyer Journey Reached 80% Self-Directed
The often-quoted "57% rule" claimed that B2B buyers complete more than half of their purchase decision before talking to sales. By 2024, Gartner data put that figure at 80%. The 2026 Gartner survey shows 67% of B2B buyers now prefer a rep-free experience, and 45% used AI in their last…
- Why Apple’s New CEO Inherits a Strategy That Cannot Win the AI Era
Apple's CEO transition arrives at precisely the moment when its AI strategy is most exposed. Tim Cook hands the keys to John Ternus in September, but the company he inherits is running Siri on Google's models, spending less than 10% of what rivals spend on AI, and betting that hardware…
Technology & Security
- How Anthropic Passed OpenAI: A $965 Billion Bet, a Personal Feud, and Two Theories of AI
In May 2026, the artificial intelligence startup that began as a breakaway faction of disgruntled OpenAI safety researchers became the most valuable private AI company on Earth. The path from $4 billion to $965 billion in three years runs through a personal feud, a public refusal to hold hands, and…
- Stanford’s 2026 AI Index Report: U.S.-China Gap Closes as AI Investment Surges
Stanford's 2026 AI Index Report: U.S.-China Gap Closes as AI Investment Surges The ninth annual AI Index Report from Stanford University found artificial intelligence capability accelerating faster than ever, with the technology gap between the United States and China effectively closed, while private AI investment reached a record $285.9 billion….
- Trump Calls Off AI Executive Order Hours Before Planned White House Signing
President Trump on May 21, 2026, abruptly halted the signing of a planned executive order intended to establish government vetting of cutting-edge artificial intelligence models, abandoning what appeared to be a centrepiece of his administration's AI regulatory framework. The cancellation came hours before a White House ceremony was set to…
Society
- How Anthropic Passed OpenAI: A $965 Billion Bet, a Personal Feud, and Two Theories of AI
In May 2026, the artificial intelligence startup that began as a breakaway faction of disgruntled OpenAI safety researchers became the most valuable private AI company on Earth. The path from $4 billion to $965 billion in three years runs through a personal feud, a public refusal to hold hands, and…
- Why Snap Judgments Fail Modern Market Research: What Blink, The Dress, and the Biology of Memory Reveal
Malcolm Gladwell made snap judgments famous in Blink. But two decades of cognitive neuroscience and consumer research suggest that for ordinary shoppers evaluating ordinary products, two seconds of "thin-slicing" is exactly the wrong tool for the job. By Jane Le It is one of the most quoted ideas in modern…
- From Amateur to Compensated: Five Years After the Supreme Court Ruled for College Athletes, the System Has Changed. Has It Worked?
When this essay was first drafted, college athletes earned nothing while their coaches earned millions. In the four years since, two Supreme Court rulings and one $2.8 billion class-action settlement have rewritten the rules. The question is no longer whether college athletes should be paid. The question is whether the…
“Without data, you’re just another person with an opinion.”
– W. Edwards Deming

















