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Research Focus

Economics & Finance

Why the AI Giants Are Suddenly Chasing Law Firms
AcadeResearch Economic Report Executive Summary Since February, all three frontier model labs have stood up dedicated legal offerings. Anthropic launched Claude for Legal in February and expanded it in May with more than 20 connectors and 12 practice-area plugins. OpenAI hired Ironclad co-founder Jason Boehmig in June to run a…
87% of General Counsel Already Use AI. The Case for Law Firms Moving Faster.
AcadeResearch Economic Report Executive Summary Google Cloud launched Gemini Enterprise for Legal in preview on 25 August 2026, with Cleary Gottlieb, Freshfields, Weil, and Williams & Connolly named as partners. It joins Harvey, Legora, Thomson Reuters' CoCounsel and Anthropic in a market that did not meaningfully exist three years ago….
The Discount That Was Never Negotiated: What an Unhappy Workforce Actually Costs
AcadeResearch Economic Report Executive Summary The cost of an unhappy workforce is usually described with one enormous number — Gallup currently puts global disengagement above $10 trillion a year. This report audits that figure, sets out what the peer-reviewed evidence actually supports, and identifies where the real cost hides. Two US…

Marketing & Strategy

One Brand Took Years to Build Trust in a Taboo Category. The Other Lost It in 24 Hours: What TENA and Pepsi Reveal About the Real Determinants of Marketing Success
In 2017, one of the world's largest beverage companies released a celebrity-led advertisement that collapsed within 24 hours. Two years later, a brand selling adult incontinence products — a category most marketers would consider unmarketable — launched a platform that won industry awards, expanded globally, and is still scaling into…
The Influence Your Analytics Can’t See: Measuring Dark Social’s Impact on Offline Retail Sales — and What Brands Should Do About It
The majority of consumer sharing happens in private channels — closed Facebook groups, DMs, group chats — where web analytics records it as "direct" traffic or misses it entirely. For brands that sell through retail partners, that blind spot can swallow the single most persuasive touchpoint in the customer journey….
The EU Delayed Its AI Act by 16 Months. U.S. States Just Passed 19 More AI Laws. An Economic Look at What Any Company Operating in Both Markets Now Has to Comply With
The European Union delayed the hardest parts of its AI Act by up to 16 months while U.S. states continued to enact new AI statutes at a pace unmatched by any other regulator in the world. An economic look at what any company operating in both markets now has to…

Society

Practice Up 48%, Exams Down 17%: Does AI Stop Children From Learning?
AcadeResearch Economic Report Executive Summary Researchers gave roughly a thousand Turkish high-school students access to GPT-4 during mathematics practice, then took it away and tested them. During practice, the students with the assistant scored 48 percent higher than those without it. On the unaided exam that followed, the same students…
The Discount That Was Never Negotiated: What an Unhappy Workforce Actually Costs
AcadeResearch Economic Report Executive Summary The cost of an unhappy workforce is usually described with one enormous number — Gallup currently puts global disengagement above $10 trillion a year. This report audits that figure, sets out what the peer-reviewed evidence actually supports, and identifies where the real cost hides. Two US…
Twenty-One Billion Dollars and a Million Complaints: The Case for Deputizing Private Cyber Firms
AcadeResearch Policy Report Executive Summary On August 12, 2026, the President signed a National Security Presidential Memorandum, Expanding Capabilities to Combat Transnational Cyber-Enabled Crime, authorising vetted American companies to conduct Cyber Surveillance Operations and Cyber Effects Operations against foreign cyber-enabled transnational criminal organisations, under federal direction and oversight (The White…

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– W. Edwards Deming