For Journalists

AcadeResearch analysts are available for comment, background and data requests. We aim to respond the same working day, and we can usually turn around a specific figure or a custom chart within a few hours if you are on deadline. Email team@acaderesearch.com.

Our analysts

Kenny Le — AI, cybersecurity and technology infrastructure

Director of AI, Security and Systems at a major U.S. law firm, leading strategy across artificial intelligence, information security and enterprise infrastructure. Thirty years in enterprise IT, with management roles as programmer manager, data center manager, systems manager and security manager before moving into AI. Currently completing an MBA at Southern New Hampshire University.

Can speak to: AI policy and governance, open-weight versus closed model ecosystems, semiconductor supply chains and export controls, cybersecurity economics and vendor markets, enterprise AI adoption, data center and infrastructure constraints.

Jane Leok — Marketing strategy and consumer behavior

Co-Founder and Lead Analyst for Marketing & Strategy at AcadeResearch. Formerly Chief Executive of May Marketing in Vietnam and Director of Public Events at a Vietnamese marketing agency, specializing in market entry for foreign brands through public events, commercial production and advertising strategy. Currently pursuing an MS in Digital Marketing at Southern New Hampshire University.

Can speak to: brand trust and reputation, campaign measurement and attribution, dark social and unmeasured influence, market entry in Southeast Asia, influencer and endorsement accountability, consumer response to pricing and inflation.

What we can provide

Quotable analysis grounded in primary sources rather than general commentary.
Original data. We build our own datasets from SEC filings, agency records and official statistics. If you need a specific figure checked or extended, ask.
Charts, free to use. Every chart we publish is free to republish with attribution — see our republishing terms. We can also resize or restyle one for your layout at no charge.
Background on request. Happy to talk on background if you are trying to understand a subject before writing about it.

Coverage areas

Contact

Email: team@acaderesearch.com
Location: Prosper, Texas, USA
Hours: Monday to Friday, US Central Time

Analysis published on AcadeResearch reflects the personal views of its authors and does not represent the positions of their employers, clients, or any institution with which they are affiliated.

Research Focus

Economics & Finance

The Discount That Was Never Negotiated: What an Unhappy Workforce Actually Costs
AcadeResearch Economic Report Executive Summary The cost of an unhappy workforce is usually described with one enormous number — Gallup currently puts global disengagement above $10 trillion a year. This report audits that figure, sets out what the peer-reviewed evidence actually supports, and identifies where the real cost hides. Two US…
Nine Companies Are Deploying AI. Eight Saw Margins Rise. Coincidence?
AcadeResearch Economic Report Executive Summary Most of the reporting on enterprise AI in 2026 has been about the bill. Uber exhausted its annual AI coding budget in four months. Microsoft pulled a coding assistant from divisions over cost. Salesforce's chief executive put its annual spending with a single model provider…
The $6.6 Billion Gap: Why Every Major Cybersecurity Company Spends More Selling Than Building
AcadeResearch Economic Report Executive Summary This report examines the ratio of sales and marketing expense to research and development expense across fourteen publicly traded cybersecurity and adjacent security-infrastructure companies. All figures are drawn directly from SEC XBRL company facts as reported on Forms 10-K and 20-F, using each company's most…

Marketing & Strategy

One Brand Took Years to Build Trust in a Taboo Category. The Other Lost It in 24 Hours: What TENA and Pepsi Reveal About the Real Determinants of Marketing Success
In 2017, one of the world's largest beverage companies released a celebrity-led advertisement that collapsed within 24 hours. Two years later, a brand selling adult incontinence products — a category most marketers would consider unmarketable — launched a platform that won industry awards, expanded globally, and is still scaling into…
The Influence Your Analytics Can’t See: Measuring Dark Social’s Impact on Offline Retail Sales — and What Brands Should Do About It
The majority of consumer sharing happens in private channels — closed Facebook groups, DMs, group chats — where web analytics records it as "direct" traffic or misses it entirely. For brands that sell through retail partners, that blind spot can swallow the single most persuasive touchpoint in the customer journey….
The EU Delayed Its AI Act by 16 Months. U.S. States Just Passed 19 More AI Laws. An Economic Look at What Any Company Operating in Both Markets Now Has to Comply With
The European Union delayed the hardest parts of its AI Act by up to 16 months while U.S. states continued to enact new AI statutes at a pace unmatched by any other regulator in the world. An economic look at what any company operating in both markets now has to…

Society

The Discount That Was Never Negotiated: What an Unhappy Workforce Actually Costs
AcadeResearch Economic Report Executive Summary The cost of an unhappy workforce is usually described with one enormous number — Gallup currently puts global disengagement above $10 trillion a year. This report audits that figure, sets out what the peer-reviewed evidence actually supports, and identifies where the real cost hides. Two US…
Twenty-One Billion Dollars and a Million Complaints: The Case for Deputizing Private Cyber Firms
AcadeResearch Policy Report Executive Summary On August 12, 2026, the President signed a National Security Presidential Memorandum, Expanding Capabilities to Combat Transnational Cyber-Enabled Crime, authorising vetted American companies to conduct Cyber Surveillance Operations and Cyber Effects Operations against foreign cyber-enabled transnational criminal organisations, under federal direction and oversight (The White…
Boomers Turn 80 This Year. Senior Housing Construction Just Hit a 14-Year Low. Both Are True.
AcadeResearch Economic Report Executive Summary The first baby boomers turn 80 in 2026. In the same year, senior housing construction fell to its lowest level since 2012. Units under construction across NIC MAP primary markets number fewer than 16,000, construction starts over the trailing twelve months are below 7,000 units,…

“Without data, you’re just another person with an opinion.”
– W. Edwards Deming