Nokia & Burton
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The Power of Dialogue: Analyzing Nokia’s Avant-Garde Social Media Strategy for the N8 Launch
The Nokia N8 ‘Push Snowboarding’ campaign marked a critical shift from hardware monologue to experience-driven dialogue. This analysis explores its integrated strategy and extracts three core lessons for digital-era marketing. Abstract The launch of the Nokia N8 in 2010 was not merely a product release; it was a strategic orchestration of integrated marketing communications (IMC) Continue reading