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A Multidisciplinary Think Tank


Robotaxi

  • December 19, 2025

    The Rise of Robotaxis and the Disruption of the Ride-Sharing Industry

    The Rise of Robotaxis and the Disruption of the Ride-Sharing Industry

    Abstract This explores the cyclical nature of technological disruption within the ride-hailing industry, using the transition from the taxi medallion system to the gig economy, and subsequently to autonomous vehicle (AV) networks, as a case study. Framing the analysis through the cultural metaphor of the 1979 song “Video Killed the Radio Star,” this research examines… Continue reading

    Marketing & Strategy, Technology
    AI, Autonomous ridehailing, Robotaxi, Robotaxis, Tesla, Uber, Waymo, Zoox

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Recent Posts

  • One Brand Took Years to Build Trust in a Taboo Category. The Other Lost It in 24 Hours: What TENA and Pepsi Reveal About the Real Determinants of Marketing Success
  • The Influence Your Analytics Can’t See: Measuring Dark Social’s Impact on Offline Retail Sales — and What Brands Should Do About It
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