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Vietnam

March 24, 2026

Brewing Strategy: How Cuisinart Can Win Vietnam’s Coffee Machine Market

Vietnam is the world’s second-largest coffee exporter, home to 500,000 cafes, and a nation where 74% of consumers seek technology to simplify daily life. The coffee machine market is projected to reach $51.2 million in 2025. This case study examines how Cuisinart can adapt its DGB-2 Grind & Brew coffeemaker for a market that demands… Continue reading

Marketing & Strategy

Coffee Market, Cuisinart, Global Marketing, Market Entry Strategy, Product Adaptation, Southeast Asia, Vietnam

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