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Apple CEO

April 21, 2026

Why Apple’s New CEO Inherits a Strategy That Cannot Win the AI Era

Apple’s CEO transition arrives at precisely the moment when its AI strategy is most exposed. Tim Cook hands the keys to John Ternus in September, but the company he inherits is running Siri on Google’s models, spending less than 10% of what rivals spend on AI, and betting that hardware can still win without a… Continue reading

Marketing & Strategy

AI, Apple, Apple CEO, John ternus, Rent Intelligence, tim cook, WWDC 2024, WWDC 2025

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Recent Posts

The First Autonomous AI Cyberattack Came From a Closed Frontier Model — and the Defenders Had to Use an Open One
What Is AI Distillation, and Why Did a 2015 Machine Learning Technique Become a National Security Fight in One Week?
One Brand Took Years to Build Trust in a Taboo Category. The Other Lost It in 24 Hours: What TENA and Pepsi Reveal About the Real Determinants of Marketing Success

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