Apple
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Why Apple’s New CEO Inherits a Strategy That Cannot Win the AI Era

Apple’s CEO transition arrives at precisely the moment when its AI strategy is most exposed. Tim Cook hands the keys to John Ternus in September, but the company he inherits is running Siri on Google’s models, spending less than 10% of what rivals spend on AI, and betting that hardware can still win without a… Continue reading
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Are Apple and Samsung Repeating the Nokia Mistake?

A Research Analysis on the Strategic Vulnerabilities of Incumbent Smartphone Giants in the Age of Artificial Intelligence Section 1: A Familiar Pattern of Disruption The history of the mobile industry is defined by a series of “extinction events” where hardware dominance was rendered irrelevant by a fundamental shift in the primary interface. In 2007, Nokia… Continue reading