Amazon
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The Great Unbundling: Every Major AI Company Is Now Building Its Own Chips

With Anthropic now exploring custom silicon, every major AI company is building or planning its own chips. The question is no longer whether Nvidia’s monopoly will erode, but how fast and what it means for the $200 billion AI chip market. On April 9, 2026, Reuters reported that Anthropic, the creator of Claude and one Continue reading
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Amazon’s Private Label in Fashion: An Underestimated Core Competency and the Proposed Shift to a Quality, Brand, and Technology Strategy

Author: Janeleok | Discipline: Marketing, Business Strategy Executive Summary Abstract Amazon’s Private Label (PL) business was once envisioned as a crucial means of controlling the supply chain and maximizing retail profitability. However, real-world performance (PL accounted for only 9% of Amazon’s apparel sales in 2020) and growing Antitrust scrutiny have forced Amazon to drastically streamline Continue reading